Title: Mossville (Senior Thesis)

Project / Objective:

Senior thesis project integrating traditional design, generative tools, and hands-on fabrication to develop a complete brand system.

Concept:

More than a visual identity, Mossville was conceived as an immersive outdoor lifestyle brand. The system draws from the textures, tones, and rhythms of the natural environment, translating those qualities into a cohesive visual language and brand expression.

Outcome:

The final project included a complete visual brand system, a narrative-driven lookbook, and a fully developed conceptual product line. The installation was given primary placement in the exhibition and gained campus-wide recognition.

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Mossville

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West Coast Apparel

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Mossville — West Coast Apparel —

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Screen printed with water based ink at my campus printing studio

Photographed, designed, and executed by Lucien Weber :)